Why a Coldpitch message never says when

A Coldpitch draft says what happened, a round closed, a role opened, a promo post was paid for, and never when. Not "a couple of days ago", not "last week". The date stays on the lead, where you can see it and check it. It is kept out of the message because it is the fact most likely to be wrong by the time the message is read.

How a date goes wrong

• The source does not have it. Some trackers list a round with no date, and some job boards show when a posting was found rather than when it went up. A date filled in from "when we first saw it" can be off by more than a week.
• The draft waits. A message written on Monday and sent on Thursday turns "yesterday" into a small lie.
• The recipient knows. Of everything in the message, the date of their own raise or their own job post is the one fact they know exactly. Getting it wrong is the fastest way to show the message was not written by someone paying attention.

What the message says instead

The event itself, plainly: the round, the role, the sponsorship. That somebody is writing about it at all already says it is recent. The rest of the message is about what the event means for their marketing, which does not go stale in a week.

Where the rule came from

A real draft told a company its role had been posted "a couple of days ago" when the posting was more than a week old. Nobody would have been harmed by it, and it was still untrue. So the phrasing went, from every kind of message at once, and the drafts already waiting were cleaned the same day.

It is the same rule as personalising without inventing, applied to the one fact that changes on its own.