Clay is infrastructure for go-to-market data: tables that pull from more than 200 data providers and your own sources, AI that researches companies and people, signal tracking, and a sequencer to act on it. You can build almost any prospecting workflow in it, and many teams have someone whose job is to do exactly that. Coldpitch is one workflow, already built, for one buyer: an agency or a marketer looking for clients. It finds companies with a reason to hear from you, reads their marketing from outside, finds the right person on X or Telegram and drafts the first message. If you want to build, Clay can do far more. If you want the finished list and the drafts, Coldpitch is the shorter road.
At a glance
| Clay | Coldpitch | |
|---|---|---|
| What it is | Infrastructure to get data, run agentic workflows and launch outbound plays | Finds companies worth writing to, and drafts the first message to each |
| Where leads come from | Whatever you wire in: 200+ data providers, your CRM and other first-party data, AI research, tracked signals such as job changes | Events: a funding round (crypto, for now), an accelerator batch, a marketing hire, an event sponsorship, a product launch, a paid promo post on X, a mention by an X account you track |
| Setup | You design the workflow: tables, columns, providers, prompts | Say what you sell and who you sell to, then switch on sources |
| Contacts | Emails, phone numbers and profiles through its providers | The person in the most relevant role at each company, with their X and Telegram where they can be found |
| The message | Whatever your prompts produce. A native sequencer can send it | One draft per company, built from what was found. A separate check removes any claim it cannot trace |
| Price | Free plan. Paid plans from $167 a month. 14-day trial | Not published yet |
| Available | Now | Early access |
Where Clay is better
- Range. Any data, any source, any logic. If you can describe the workflow, you can usually build it in Clay.
- Data. Email and phone coverage from more than 200 providers in one place, which is what email and calling campaigns run on.
- Scale and teams. CRM integrations, an API and a CLI, and plans for large teams.
- It is a mature product with a free plan, available today.
Where Coldpitch is different
- Nothing to build. The workflow is fixed: sources, a check that each account is a real company, a read of its marketing, the person, the draft.
- It is shaped around selling marketing. The sources and checks are chosen for that buyer: a company that just raised, is hiring a marketer or is paying for promo, or whose own accounts show a weak spot to open with.
- It writes from facts only. In a general tool, your prompt decides whether the model may fill gaps. In Coldpitch a separate check removes any claim it cannot trace to something it found. That separation is what personalising without inventing comes down to.
- X and Telegram rather than email, for buyers who answer there. Which channel suits which buyer is its own question.
Which one to pick
Pick Clay if you have the time or the person to build, you need email and phone data at scale, or your workflow is unusual.
Pick Coldpitch if you sell marketing services and want the result without building it: who to write to, why now, and a first message that is true.
Clay's column comes from its own pages, clay.com, clay.com/pricing, read on 4 October 2026. Prices and plans change, so check there before you decide. The Coldpitch column is how the product works today, in early access.
Questions people actually ask
Is Coldpitch a Clay alternative?
For an agency looking for clients, it covers that one job with nothing to build: the company, the person, the reason and a draft. For anything outside it, Clay is the more flexible tool.
Can I build what Coldpitch does in Clay?
Much of it, with enough work: sources, enrichment, prompts and checks. Coldpitch is that work done already, with the sources and checks chosen for selling marketing.
How much does Clay cost?
Clay has a free plan; paid plans start at $167 a month, with a 14-day trial, as listed on clay.com/pricing in October 2026. Coldpitch has not published a price yet.
Try Coldpitch and skip the manual part
It finds the accounts worth writing to, spots the weak point, digs out who to talk to on Telegram or X, and writes the first message from what it actually found. Less work than doing this by hand, and better leads at the end of it.
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