Buska is social listening built for lead generation: it watches more than 30 platforms, including Reddit, X, LinkedIn and Hacker News, for posts that match what you track, scores each one for buying intent and fit, and sends the good ones to your team. Coldpitch starts from companies instead of conversations: it finds ones that just raised, opened a marketing role, sponsored an event or paid for promo, reads how their marketing is doing from outside, and drafts a first message to the right person on X or Telegram. If your buyers ask for recommendations in public, Buska will hear them. If your buyers rarely say they need help but show it, Coldpitch is built for that.
At a glance
| Buska | Coldpitch | |
|---|---|---|
| What it is | Social listening built for B2B lead generation | Finds companies worth writing to, and drafts the first message to each |
| Where leads come from | Posts and comments on 30+ platforms that match what you track, each scored for buying intent from 0 to 100 and for fit | Events: a funding round (crypto, for now), an accelerator batch, a marketing hire, an event sponsorship, a product launch, a paid promo post on X, a mention by an X account you track |
| Who you write to | The person who wrote the post | The person in the most relevant role at each company, with their X and Telegram where they can be found |
| The message | On the Scale plan, an AI agent drafts emails from real posts and sends them from your inbox after you approve | One draft per company, built from what was found. A separate check removes any claim it cannot trace |
| Channels | Listens on 30+ platforms; sends leads to your CRM, Slack or outreach tools | X and Telegram |
| Price | $49, $99 or $249 a month for 5, 15 or 30 signals; agency plan on request. 7-day free trial | Not published yet |
| Available | Now | Early access |
Where Buska is better
- Demand that is said out loud. Somebody asking which agency to hire for a specific job is the strongest lead there is, and Buska is built to catch exactly that.
- Coverage. Reddit, LinkedIn, Hacker News, Quora, YouTube, G2 and more, plus news. Coldpitch reads X and the sources in the table above, and finds contacts on X and Telegram.
- Speed. The higher plans check every few hours or every hour, so you can be first into a thread.
- The plumbing. Routing to your CRM and Slack, an API and an MCP server.
- It publishes its own research, a study of 451,903 public posts, and it is available now with a free trial and no card.
Where Coldpitch is different
- Most companies do not post that they need marketing. They show it: a raise, a marketing hire, a sponsorship, a promo post they paid for. Coldpitch watches for those moments rather than for words. Which of those moments are worth acting on is a guide of its own.
- A lead is a company, not a post. Coldpitch reads the company's own accounts (engagement, cadence, reach, paid promo) and finds the person in the most relevant role there.
- The message is a cold DM on X or Telegram, one per company, built only from facts it found.
Using both
They barely overlap. Buska catches people who ask; Coldpitch catches companies that do not. An agency selling to startups could run both and keep track of which leads each one produced.
Which one to pick
Pick Buska if your buyers talk about their problem in public threads, as SaaS and developer-tool buyers often do on Reddit and Hacker News.
Pick Coldpitch if you sell marketing to companies that rarely ask out loud, such as funded startups or companies hiring their first marketer, and you want the person, the reason and a first message rather than a stream of mentions.
Buska's column comes from its own pages, buska.io/facts, buska.io/pricing, buska.io/llms.txt, read on 4 October 2026. Prices and plans change, so check there before you decide. The Coldpitch column is how the product works today, in early access.
Questions people actually ask
Is Coldpitch a Buska alternative?
Partly. Both find leads in public information, but from different evidence: Buska from what people write, Coldpitch from what companies do and how their marketing performs. Many agencies would use them for different leads rather than one instead of the other.
Does Coldpitch monitor Reddit or LinkedIn?
No. Its sources are funding rounds, accelerator batches, job boards, event sponsor lists, launch boards and X, and it finds contacts on X and Telegram.
How much does Buska cost?
$49 a month for 5 signals, $99 for 15 and $249 for 30, with a 7-day free trial and no card, as listed on buska.io in October 2026. Coldpitch has not published a price yet.
Try Coldpitch and skip the manual part
It finds the accounts worth writing to, spots the weak point, digs out who to talk to on Telegram or X, and writes the first message from what it actually found. Less work than doing this by hand, and better leads at the end of it.
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