Apollo is a go-to-market platform built around a database of more than 240 million contacts and 30 million companies: you filter for the people you want, enrich them, and run email sequences, calls and meetings from the same place. Coldpitch does not have a database. It watches for companies at a moment when they are likely to want marketing help, reads how their marketing is doing from outside, finds the person in the most relevant role on X or Telegram, and drafts one message from what it found. If you sell to job titles by email at volume, Apollo is the stronger tool. If you sell marketing and the timing and the first line matter more than the size of the list, Coldpitch is built for that.
At a glance
| Apollo | Coldpitch | |
|---|---|---|
| What it is | Go-to-market platform: a B2B database with enrichment, outreach, calling and deals | Finds companies worth writing to, and drafts the first message to each |
| Where leads come from | Filters over 240M+ contacts and 30M+ companies, plus website visitors and enrichment of your own data | Events: a funding round (crypto, for now), an accelerator batch, a marketing hire, an event sponsorship, a product launch, a paid promo post on X, a mention by an X account you track |
| Contacts | Verified work emails and phone numbers | The person in the most relevant role at each company, with their X and Telegram where they can be found |
| The message | Email sequences with AI personalisation | One draft per company, built from what was found. A separate check removes any claim it cannot trace |
| Sending | Yes: email sequences, calling, meetings | No. You send it yourself |
| Price | Free plan. Paid plans listed on Apollo's pricing page | Not published yet |
| Available | Now | Early access |
Where Apollo is better
- Coverage. If your buyer can be described by title, industry and company size, Apollo can very likely list them, with a verified email.
- The whole outbound loop in one place: sequences, calling, meetings, deals and CRM sync.
- Email and phone, which Coldpitch does not do at all.
- A free plan, and more than 600,000 companies using it by its own count.
Where Coldpitch is different
- Timing over filters. A filter tells you who fits. It cannot tell you who needs help this month. Coldpitch starts from events: a raise, a marketing hire, a conference sponsorship, a paid promo post.
- It reads the company before writing. Engagement, cadence, reach and paid promo, read from outside, so the message opens with something about them. Industry and headcount prove a list rather than attention.
- X and Telegram rather than email. Which one suits your buyer is a separate decision, and Coldpitch is only for the DM side of it.
- One message per company, from facts only, and no sequences.
Which one to pick
Pick Apollo if your channel is email or phone, your buyers are defined by title and company size, and you need volume.
Pick Coldpitch if you sell marketing services and need to know which companies have a reason to talk to you now, who to write to there, and what to say.
Apollo's column comes from its own pages, apollo.io/llms.txt, apollo.io/pricing, read on 4 October 2026. Prices and plans change, so check there before you decide. The Coldpitch column is how the product works today, in early access.
Questions people actually ask
Is Coldpitch an Apollo alternative?
For a different kind of prospecting. Apollo gives you a large list and the tools to email it; Coldpitch gives you a short list with a reason and a first message for each, on X or Telegram.
Does Coldpitch find email addresses?
No. It finds people on X and Telegram. For verified emails and phone numbers, Apollo is the tool.
How much does Apollo cost?
Apollo has a free plan and paid plans, with current prices on apollo.io/pricing; they change over time, so check there. Coldpitch has not published a price yet.
Try Coldpitch and skip the manual part
It finds the accounts worth writing to, spots the weak point, digs out who to talk to on Telegram or X, and writes the first message from what it actually found. Less work than doing this by hand, and better leads at the end of it.
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