Free Decision Maker Finder

How to find decision makers at a company

Almost every decision maker leaves a public trail: a LinkedIn profile with their title, a team page on the company's site, a quote in a funding announcement, an X bio that names the company. The fastest way to the right person is to search those places directly, with the job title written every way people write it.

1. Start from the company. Enter its name, or its website if the name is common.
2. Pick the role. The finder adds the usual variations: "CMO" also searches "Chief Marketing Officer"; "Head of Growth" also searches "Growth Lead" and "VP Growth".
3. Run the searches. Each card is one place to look, with the exact query, a button for Google and one for Bing. LinkedIn profiles usually answer first; press and team pages confirm it.
4. Check before you write. Open the profile, confirm the person still works there and still has the role, and look for a channel they actually use.

Which decision maker should you contact?

The person who owns the problem you solve, at the level where the budget for it is decided. As a rule of thumb:

• Small companies (up to about 20 people): the founder or CEO decides almost everything and usually reads their own messages.
• Growing companies (about 20 to 200): the head of the function: Head of Marketing, Head of Growth, Head of Sales. The founder will often forward you there anyway.
• Larger companies: the manager who owns the specific budget line, such as the social media lead or the demand generation manager. A CMO at a big company rarely buys a service directly.

If you are unsure, ask the most senior relevant person who the right contact is. A short "is this you, or someone on your team?" gets answered more often than a pitch.

How to search for founders and marketing leaders

Founders are easiest to find through the company's own pages and press: announcements, podcasts and "about us" pages name them. Marketing leaders change jobs more often, so their LinkedIn headline is the better source, and the date of the search engine's copy matters. For both, the company's X account often follows and is followed by its team; the people it replies to and retweets are frequently its own staff.

Why job titles alone may not be enough

The same job has a dozen names, and the same name means different jobs. A "Head of Growth" at a ten-person startup may run marketing, sales and partnerships; a "Marketing Manager" at an enterprise may own one channel in one country. Titles also go stale: a profile can say CMO for months after the person left. Use the title to find candidates, then read what they actually post and work on before deciding who to contact. The ICP generator helps you write down which role fits your offer before you start searching.