A social media agency has an advantage nobody else has: the prospect's performance is public. Coldpitch uses it. For every company it finds, it reads the X account the way you would before a pitch, from engagement and replies to posting rhythm, reach past its own followers and paid promo, then finds the person in the most relevant role and drafts a first message that opens with what it saw. You send it yourself.
The audit, done before you look
The five-minute audit an agency runs by hand is what Coldpitch runs on every account it finds. What it can flag:
- Low engagement: likes and replies that do not keep up with the views the posts get.
- No conversation: people react, but almost nobody replies.
- Seen but flat: posts that get views and almost no likes.
- Weak reach: posts that reach only a small share of the account's own followers.
- Barely posts, or posts in bursts with long silences between.
- Pays for promo: the company already buys sponsored posts, so the budget exists.
A company with none of these problems and no event worth mentioning does not become a lead, because there would be nothing true to open with. Reading these signs by hand is a guide of its own.
Where the companies come from
Companies hiring a social media manager, which is a job ad describing the exact gap you fill; companies leaving accelerators, launching products or sponsoring events; brands paying the creators you list for promo posts. Each one arrives with the person to write to, on X or Telegram.
An example of the shape, for an account with an audience and no conversation:
a typical post gets around 4,000 views and three replies. People are seeing it; nobody is answering.
The audit's best finding, said once, as a number they can check.
What it will not do
- It will not invent a fact. Every claim in a message is checked against what was actually found. If it is not in there, the line does not ship.
- It will not send behind your back. Nothing leaves until you approve it.
- It will not blast a list. One account, one reason, one message.
Where it is the wrong tool
- If your clients live on Instagram, TikTok or LinkedIn. Coldpitch measures X accounts. It does not read the other platforms, so a company that only matters there will look quiet or not show up at all.
- If you want to offer a free audit. The audit is already in the first message; offering one is the slower version of the same move.
Questions people actually ask
Which social platforms does Coldpitch analyse?
X. The measurements behind every lead come from the company's X account. Instagram, TikTok and LinkedIn are not read.
Does Coldpitch replace a social media audit?
It does the first pass for you: the numbers a stranger can see, read before you write. A full audit for a paying client is still your work.
Who does the message go to?
The person in the most relevant role at the company, usually a marketing lead or a founder, with their X and Telegram where they can be found.
Try Coldpitch and skip the manual part
It finds the accounts worth writing to, spots the weak point, digs out who to talk to on Telegram or X, and writes the first message from what it actually found. Less work than doing this by hand, and better leads at the end of it.
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